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T-Mobile continues to shake up the wireless industry and gain market share. And this time it strikes again by giving customers what they really want - more data and lower prices.
That's right. The self-described "Un-Carrier" strikes again with its new "All In” T-Mobile One plan.
The new T-Mobile One plan will replace the Simple Choice plans. And probably cause the other wireless carriers to update their plans as well.
(Editor's Note: While writing this article, Verizon announced that they will scrap all 2-year service contract plans. Everyone must now enter into an equipment installment plan when buying a new phone.)
Introducing T-Mobile One
The idea behind T-Mobile One is to end hidden fees (including taxes), simplify plan offerings, and provide customers more data.
With T-Mobile One, you are "all in" because you get unlimited data. With fairly straightforward pricing. The cost will be $70 per month for a single line, with each additional line coming in for less money. In fact, four lines will only cost $160 per month.
And that price includes all taxes and fees!
Pretty simple and easy.
For current Simple Choice customers, you will be able to keep your plan if you signed up prior to January 6, 2017. Otherwise, you automatically will be switched over to T-Mobile One on January 22nd.
The only downside is that for new single line users who do not consume a lot of data, there will no longer be an entry plan of $50/month.
To off-set this cost difference, T-Mobile will offer a "KickBack". For each month that you use less than 2GB, you will will receive $10 back in the form of a bill credit.
T-Mobile vs VZW, AT&T and Sprint
T-Mobile became the self-described Un-Carrier by offering more customer friendly pricing and service than their competitors. Plus, it has put a lot of money upgrading its network.
And those investments really paid off this year, as it has won market share from Verizon and AT&T.
We are sure the competition will be responding soon. Which means we will probably need to update all our wireless reviews and pricing comparisons.
Go "All In" With T-Mobile One
Now is your chance to simplify you plan, get rid of hidden taxes and fees, and so good-bye to data overages. Now is the time to switch to T-Mobile.