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If you are one of the lucky ones who still has an unlimited data plan from AT&T, you are going to see your prices rise in 2016. Starting in February, 2016, your monthly data cost for your grandfathered plan will increase by $5 per month (from $30 to $35).
AT&T no longer offers unlimited data plans to new customers. But a small number of customers held on to their unlimited data plans before AT&T discontinued them in 2010.
While AT&T’s unlimited data plan allows customers to use an unlimited amount of data, but AT&T does throttle with excessive data usage. AT&T previously throttled customers on congested networks after 5GB of LTE data usage. That cap, however, was increased to 22GB in September. This stroke of good news also made ATT’s unlimited plans more valuable – and are probably the reason behind the price hike.
As part of the price increase, AT&T is trying to encourage customers with grandfathered plans to give up their old plan and move to a mobile share data plan.
If you are affected by this price increase, AT&T will notify you shortly (if not already). You will have the choice to either keep your plan, subject to the price increase, move to a mobile share data plan, or terminate your service.
According to AT&T, if you decide to “cancel your wireless service because of the $5/mo. increase, we will waive the early termination fees (ETFs) for the lines impacted by the price increase, so long as you cancel within 60 days after the price increase first appears on your bill. If you cancel after that time, you will be subject to the usual ETF.”
So, if you do want to cancel your service because of the price hike, remember to act fast.
For more information, visit the AT&T wireless website.