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Discover was recently ranked #1 in customer loyalty (to be fair it was a tie with American Express) for the 13th year in a row in the 2010 Brand Keys Customer Loyalty Engagement Index(R). Brand Keys, Inc (the company that puts together the index) compared more then 518 brands in 17 different categories.
Harit Talwar, executive vice president of card programs and chief marketing officer for Discover had this to say:
At Discover, listening to customers and investing in what is relevant to them is key. We breed loyalty into the Discover brand through rewards and customer advocacy, and we provide industry-leading products, services, and tools that help consumers find meaningful solutions to their needs.
Discover definitely has some great cards and one of the best rewards programs, but 13 years in a row? Looks like American Express is hot on their heels though so it should be interesting to see if Discover can defend the crown yet again. You can view all the winners of this year’s index here.
How long have you had your Discover Card?